Foursquare is a hand held device based platform that is dynamic with its locations. This keeps your online social network informed of your whereabouts and also makes exploring new cities and places more fun. Users can check in with their Smartphones or net enabled hand held devices to let their friends know where they are. A reward system allows them to collect foursquare badges and points.
Why Foursquare?
The ability of Foursquare to translate the offline real-world scenarios and travels of its users into an online directory has made it very useful. It allows its users to bookmark their venues and save information about the places they visit. Then using this user developed database, it suggests other users about possible interests in the nearby venues. This way, it is a user generated online travelling guide to which you can add your experiences. It also gives small business owners a chance to encourage and pull in prospective through their profiles and Foursquare badges.
History
Originally founded way back in 2007, this platform has only recently started to gain popularity among both businesses and individual users. Co-founders Dennis Crowley and Naveen Selvadurai started this initiative from Dennis’ kitchen at his home in New York. Its first version was made live by Southwest Interactive a company based at Austin in Texas. This was in March 2009 and since then its popularity has grown manifold giving it an almost cult status today.
Foursquare API
The initiative also has a platform called the Foursquare API which much like Twitter provides a means for users to develop their ideas. Several among its rapidly growing crowd of patrons have already used this API platform to develop numerous Foursquare apps and functionality. The check in option was in fact a development through this very platform.
Compatibility
This service is available on almost all sorts of hand held devices. Foursquare mobile, Foursquare Android and Foursquare Blackberry are all customizations to help accommodate these devices and increase the brad fan base that the service has already developed.
Business Solutions
Foursquare also provides several software solutions for businesses and ecommerce ventures. They help businesses develop and share tools which can help them connect to their clientele and people on the payroll too.
In under a year’s time period Fourquare has already amassed a huge fan following of 275,000 people. Though it does not generate a huge amount of revenue for its owners yet, Foursquare in all senses has the makings of the next big thing on the internet.
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